How do brands find the right creators?

Search by category, platform, follower band, age, gender, location and engagement. Deep search narrows further by sub-category, and nearby search maps creators around a physical location — useful for restaurants, hotels and stores.

How long does it take to launch a campaign?

Minutes. You write the brief once — deliverables, guidelines, eligibility rules, provisions and payment type — publish it, and eligible creators apply to join or are invited directly.

What types of collaborations can a brand run?

Individual proposals for one creator, open campaigns for many, invite-only campaigns for a trusted squad, commission programmes that pay on tracked sales through Shopify, and contest campaigns where the prize pool is escrowed before the contest starts.

How is campaign performance measured?

Performance is pulled from creators’ connected accounts — reach, views, likes, saves, shares and average engagement rate per creator and per campaign. Commission campaigns additionally track clicks, orders and attributed revenue.

How do payments work for brands?

Paid collaborations are funded before the work starts and released when the content is approved, with a service charge on top of the creator payout. Barter collaborations move no cash. Every payout has a visible state in the dashboard.

Does a collaboration let us run the content as an ad?

Not automatically. Advertising usage is a separate, named right: you choose the channels, a duration of 1, 3, 6 or 12 months, and whitelisting if you need to run ads from the creator’s handle, each with its own agreed fee.

For Brands

Run the campaign.
Don't run after everyone.

You're filling tables, shipping launches, proving ROI. Creator marketing shouldn't add chaos to that pressure — this is what it looks like with the chaos removed.

Start collaborating See campaign formats

TrendMessagesSquadSearchCollaboration3CampaignCommissionPayAutoMe

Invite Creator

Needs your action32 to review · 1 unpaid

Active collabs74 organic · 3 paid

Reach (30d)1.2M+18% vs prev 30d · 6.4% ER

Ad rights2 live1 expiring ≤30d · ₹12,000

Search by name or @handle

Aisha Khan@aisha.glow3 active2 to review

Meera Pillai@meera.skin1 active

Riya Desai@riyacreates2 active

Aisha Khan

@aisha.glow · 3 proposals

Message

Organic Working on it

21 Apr 2026

We need a creative reel for our skincare brand.

2 Posts / Reels 1 Story 8,000 Paid 25 Apr

You will receive a PR box from our team, we invite you to our squad.

Content Guidelines

2 drafts waiting on you

Review

Package Delivery

HSR Layout, Bangalore, India

Copy Address

Every creator you work with, and the one number that says what is blocked on you.

The campaign was never the hard part.
The chaos was.

Outreach chaos

Instagram, WhatsApp, email, calls — and following up on all four

Brief chaos

Repeating the same requirements to every single creator

Workflow chaos

Approvals, products, revisions and deadlines managed by hand

Payment chaos

Different deals, different structures, everyone asking "any update?"

Measurement chaos

"What did we actually get for the money?"

Scale chaos

Ten creators is manageable. Fifty is a spreadsheet. Two hundred is a team.

Relationship chaos

Every campaign ends — and the next one starts from zero

ROI chaos

Views and likes exist. The connection to outcomes doesn’t.

That isn't a people problem.
It's an infrastructure problem.

Create the campaign once → invite creators → approve content → track performance → pay everyone. One system carries all of it.

Brief once. Everybody knows
exactly what they need.

Deliverables, money, deadline, usage rights and the guidelines — written once, agreed before a single frame is shot.

1The deal

OrganicWorking on it

21 Apr 2026

We need a creative reel for our skincare brand.

2 Posts / Reels 1 Story 8,000Escrowed 25 Apr 2026

A PR box from our team, and an invite to our squad for the next drop.

2The guidelines

Content Guidelines

Shoot in natural daylight — no heavy filters on the product shots.

Say the product name out loud in the first 5 seconds.

Tag @yourbrand and use #FestiveGlow in the caption.

Send the draft here for approval before you post.

@aisha.glow agreed to all 4

3The rights

Ad Usage Rights

Meta Ads

Google Ads

Brand website

Whitelisting

Approved3 months

Rights start the day you approve the content.

The creator accepts this exact brief before starting — so “that’s not what we agreed” stops being a conversation you ever have.

Launch a campaign in minutes.
Not weeks.

Every way your brand can work with creators. One team, one dashboard.

Direct Proposal

Live

Need one creator? Send one proposal with everything named — deliverables, fee or barter, deadline and rights — before they say yes.

1Pick the creator
2Write the proposal once
3They accept or decline

How Direct Proposal works

Proposal · your brand

Deliverables: 1 Reel + 2 Stories
Fee: ₹18,000
Ad rights: 30 days

@meera.skinAccepted

Work together, stay in the loop.

Your CMO, brand manager, campaign managers and the executives who handle creators all work the same campaign — one thread, one brief, and content signed off by the people who should sign it off.

Meera Iyer

Brand Manager

Arjun Rao

Campaign Manager

Priya Nair

CMO

Nisha Verma

Influencer Marketing Head

Dev Shetty

Influencer Marketing Executive

Diwali Reel · team

Only your team sees this

Meera Iyer · Brand Manager

Budget's cleared — eight creators for Diwali.

Arjun Rao · Campaign Manager

Brief's out. Deliverables, rights and dates are all named in it.

Dev Shetty · Influencer Marketing Executive

Four are mine. Aisha and Rohit have accepted already.

Her first cut just landed. Sending it for review.

Arjun Rao · Campaign Manager

Logo lands at 0:24. Can we pull it into the first five seconds?

Nisha Verma · Influencer Marketing Head

Asked her — new cut tonight. Nothing re-shot, just a re-order.

Priya Nair · CMO

Keep me in the loop on this one. Tag me when it's approved.

0:28

Round 2 · waiting on you

Diwali Reel — 28s cut

from Aisha Khan

Round 1 asked for the logo earlier. This cut moves it to 0:03.

Nisha Verma · Influencer Marketing Head

Aisha turned it around overnight. Nothing else touched.

Arjun Rao · Campaign Manager

That's the one. Approving it.

Reviewed by

Arjun Rao

Nisha Verma

Know what you got
for what you spent.

No screenshots. No trust exercises. Just the numbers — pulled from connected accounts, per creator, per campaign.

Brand engagement

Reach, views, likes and shares as the campaign runs — not a report three weeks later.

1.2M

+12%

Total reach · last 30 days

860K

Views

92K

Likes

5.1K

Female 68%Male 32%

Sales

Clicks, conversions and revenue — attributed to the creator who drove them.

₹2.8L

+18%

Attributed revenue · this campaign

Clicks24,300

Add to cart2,140

Orders142

3.2%

Conversion

Shopify

Attribution built in

Best performing creators

See who actually moved the needle — and invite them to the next campaign from My Squad.

🥇

Riya Desai

₹1.1L revenue · 7.4% ER

🥈

Aisha Khan

₹84K revenue · 7.1% ER

🥉

Tanvi Rao

₹52K revenue · 5.9% ER

Relationships compound: your best creators are one tap away next time. The campaign after this one starts faster.

Export your campaign reports

Every campaign analytics page exports itself. Pull a CSV for the sheet your finance team already uses, or print a clean, agency-style report for the people who never log in.

CSV Print / PDF Share link

Per creator. Reach, ER, saves, watch time and how each one did against the campaign average.
Every post. Each published post with its own numbers and a link straight to the live content.
Sales sheet. Commission campaigns export clicks, orders and attributed revenue per creator.

festive-collection-launch-engagement.csv

27 rows

Creator	Posts	Reach	ER%	Saves	vs avg
Riya Desai	4	212K	7.4%	3.1K	+1.6
Aisha Khan	3	186K	7.1%	2.4K	+1.3
Tanvi Rao	3	121K	5.9%	1.1K	+0.1
Meera Pillai	2	96K	6.4%	0.9K	+0.6

The same numbers the dashboard shows — nothing recalculated for the report.

Pay creators smartly.
Build relationships that last.

The money is accounted for before the campaign starts — and creators remember brands that pay like that.

Campaign Wallet

₹1,20,000 funded

Aisha Khan

₹25,000

Released on approval

Meera Pillai

₹18,000

Escrowed

Riya Desai

₹22,000

Escrowed

Fixed, barter or commission — every payout has a visible state. Nobody chases. Nobody guesses.

My Squad

Creators you've worked with, saved. The next campaign doesn't start from zero — it starts from your squad.

Two-way reviews

★ 4.8 · “Clear brief, fast approvals, paid on time.”

Creators rate you back. Good briefs and clean payments build a reputation — the kind of brand creators want to work with again.

Get started in a few simple steps.

Create your account

On the web — your dashboard is ready in minutes.

Find or invite creators

Search by fit, or invite the creators you already know.

Launch your first campaign

Brief, rights and money named up front. Then it runs.

With any package4

We build it with you

On purchase of any package, our team helps you build your first campaign — brief, creators and launch.

Building a #NoChaosZone

for Creator Collaboration.

Start collaborating Create a brand account

Brief once. Everybody knows exactly what they need.

Run the campaign.Don't run after everyone.

The campaign was never the hard part.The chaos was.

Brief once. Everybody knowsexactly what they need.

We need a creative reel for our skincare brand.

Launch a campaign in minutes.Not weeks.

Direct Proposal

Work together, stay in the loop.

Know what you gotfor what you spent.

Brand engagement

Sales

Best performing creators

Export your campaign reports

Pay creators smartly.Build relationships that last.

Get started in a few simple steps.

Building a #NoChaosZone

Run the campaign.
Don't run after everyone.

The campaign was never the hard part.
The chaos was.

Brief once. Everybody knows
exactly what they need.

Launch a campaign in minutes.
Not weeks.

Know what you got
for what you spent.

Pay creators smartly.
Build relationships that last.